At My Empire Casino, trust is earned through clarity and honesty. As a brand that hosts Swiss players, we take our responsibility diligently: in how we engage and in how we communicate, market, and collaborate. These Responsible Marketing Guidelines set forth the standards we uphold in Switzerland, making sure every message we convey embodies our commitment to compliance, consumer safeguarding, and ethical conduct. We encourage all visitors to consider the principles that direct our licensing, affiliate connections, and advertising activities.
Ethical Advertising and Promotion
Advertising in Switzerland needs a fine balance between brand visibility and social responsibility. We have created a multi‑channel advertising policy that includes digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is founded on the same principle: it must be factually accurate, must not glorify gambling and must visibly carry the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further elaborate on responsible gambling tools at the point of engagement.
Our email marketing strategy employs a strict permission‑based model. We only approach individuals who have explicitly opted in, and every email contains a single‑click unsubscribe link. Swiss subscribers receive communications in either German, French or Italian, according to their language preference, and we divide lists to avoid overlapping campaigns that could be seen as excessive. We never send promotional emails on Swiss public holidays either, valuing family time and cultural values.
Social media platforms introduce specific challenges, casino my empire datenschutzrichtlinie, and our approach here is deliberately cautious. We operate verified accounts on selected networks, but we avoid direct‑message promotions or unsolicited friend requests. Any sponsored post targeting Switzerland undergoes a mandatory “pause and review” step, where our compliance team checks the creative against four criteria:
- Does the visual avoid cartoonish imagery, bright neon colours or characters that could appeal to children?
- Is there a clear responsible gambling reminder in the reader’s language?
- Is the audience limited to users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
- Has the post been geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?
Search engine marketing is another area where we exercise restraint. We target a curated list of Swiss‑relevant keywords that are connected to casino entertainment, but we consciously avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to cover emerging queries that could be misinterpreted. When Swiss users follow our paid link, they are taken to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.
Bonus promotions themselves are structured to discourage impulsive actions. Promotions available to Swiss players carry extended validity periods, often 30 days or more, and we limit the maximum claimable amount. Rebate and loyalty rewards are awarded as withdrawable cash rather than locked bonus funds, giving players genuine flexibility. We never ask for a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these safeguards are always free, always visible and activated with a single click.
Affiliate Program Standards
Our partner affiliates are an component of the My Empire Casino brand, and we require them to uphold the same responsible marketing ethos. Before approval, every potential affiliate must complete a thorough application that includes a website audit, a review of past advertising materials and a signed affidavit confirming familiarity with Swiss marketing nuances. We do not approve affiliates who manage domains that could be confused with learning, governmental or mental‑health resources.
Once accepted, affiliates receive access to a collection of pre‑reviewed banners, text links and landing pages. All resources are geo‑targeted, so a user connecting from a Swiss IP address will only see promotions that conform with our Swiss guidelines. Affiliates are legally prohibited from modifying these materials without our written consent, and any modification must be re‑submitted through our compliance portal. This zero‑tolerance approach ensures our entire network consistent.
Our affiliate code of conduct establishes clear dos and don’ts that every partner must observe:
- Always apply age‑restriction overlays and “18+” badges on all promotional content displayed to Swiss users.
- Always state the commercial nature of the partnership, using phrases such as “advertisement” or “sponsored” in a language easily comprehended by the local audience.
- Never indicate that gambling is a dependable source of income, a remedy for debt or a replacement for professional advice.
- Never aim communications through channels, forums or social media groups where minors are identified to congregate.
- Never employ influencer marketing without our prior authorization, and only with figures who clearly attract to an adult demographic.
Regular monitoring is a critical part of our compliance process. We utilize automated crawlers that scan affiliate sites weekly, flagging unapproved changes, missing disclaimers or broken age gates. If a breach is detected, the affiliate gets a 48‑hour warning to rectify the issue. Recurring or serious infractions result in prompt suspension of commissions and final removal from the scheme. We also keep the right to hold all accrued commission for the billing period in which the violation occurred, a deterrent that reinforces the importance of our standards.
Gambler Security and Ethical Gaming Integration
Responsible marketing does not stop once a player registers. At My Empire Casino, every promotional contact point is crafted to encourage safer play. After account creation, new Swiss players are given a brief interactive guide that describes how to set custom deposit, loss and wager limits. This guide is required and cannot be avoided by clicking a simple “accept” button; the player must actively scroll through and acknowledge they understand each option before the deposit function becomes accessible.
Throughout the player lifecycle, we use non‑intrusive pop‑ups that show real‑time activity. If our system identifies a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification emerges, outlining activity and offering a direct link to cool‑off tools. These messages are worded positively, “Here is a quick snapshot of your play”, and never use blaming language. We have discovered that this empathetic approach raises tool adoption by over forty percent compared to conventional warning banners.
We have also embedded responsible gambling messaging into our affiliate‑driven funnels. Affiliates are equipped with a standard widget that shows a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is de-identified, it serves as a social norming mechanism, subtly stressing that taking breaks and setting limits is common behaviour among Swiss players. This novel approach has drawn interest from academics researching harm‑reduction strategies in digital environments.
Self‑exclusion remains the most powerful safety net we have. Swiss players can self‑exclude for periods ranging from six months to five years with a single request, and we honour that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we delete the player from all marketing databases and direct affiliates to suppress any materials that might be shown to associated identifiers. Re‑entry is never automatic; players must complete a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is reactivated.
Our Commitment to Responsible Marketing
We base every decision in a clear, consistent promise: to market our services in a way that honors the well‑being of our audience and the legal framework of Switzerland. This means we do not chase growth at the expense of vulnerable individuals, nor do we adopt tactics that could be perceived as aggressive or misleading. Our internal marketing policy is evaluated quarterly by our compliance team, and we regularly train staff and partners on the latest regulatory expectations.
We consider responsible marketing as a ongoing journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that checks clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are devoid of imagery that could attract minors, and all bonus terms are displayed with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to scrutinise upcoming promotions against both Swiss norms and our own elevated standards.
Equally important is our promise to listen. We diligently monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we investigate immediately and adapt our approach. This feedback loop has already led to improvements such as more transparent wagering requirement disclosures on landing pages and the abolishment of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino shows that entertainment and ethics can indeed go hand in hand.
Legislative System in Switzerland
Switzerland’s gambling landscape is influenced by the Federal Act on Gambling, which became law in 2019 and is enforced by cantonal authorities and the Federal Gaming Board. While many provisions concentrate on land‑based establishments and the licensed online offerings of Swiss casinos, the law also defines clear boundaries for marketing communications, especially those aimed at residents within the confederation. At My Empire Casino, we consistently follow these principles, even though our international licence comes from a respected offshore jurisdiction.
We place special emphasis on the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator requires gambling advertising to avoid any suggestion that gaming can solve financial problems, replace employment or enhance social status. In response, our copywriting guidelines strictly prohibit language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we draft or approve is screened against a Swiss‑specific language filter that identifies such expressions before publication.
Intercantonal coordination further defines the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have issued joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations chiefly concern license holders under the Swiss regime, we have voluntarily incorporated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.
Our legal department maintains an open channel with Swiss compliance experts, ensuring we keep track of legislative updates. Should Switzerland establish a dedicated licensing framework for internationally operated online casinos, we will be ready to apply for and adapt our marketing practices accordingly. Meanwhile, we continue to operate with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that earns lasting loyalty.
Legal and Supervisory Oversight
My Empire Casino maintains a full gaming licence granted by the Government of Curaçao, https://www.t-online.de/region/berlin/id_100144676/49-euro-ticket-das-sagt-die-bvg-zu-einer-moeglichen-schufa-abfrage.html one of the best-known regulatory authorities for online gaming. This licence compels us to fulfill rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We undergo annual audits performed by independent testing agencies, and our random number generator is approved to deliver truly random outcomes. These credentials represent the technical foundation upon all our marketing claims are based.
While Curaçao offers the legal backbone, we have opted to add additional, jurisdiction‑specific controls on top. For our Swiss audience, this means applying advertising rules that match, and in some cases exceed, those required by Swiss law. We maintain a dedicated Swiss compliance file that details every affiliate partner, every promotional material and every media placement targeting the country. This file is revised in real time and is accessible for review by our internal audit team at any point.
We consider that a licence is only as credible as the people who uphold it. Our Head of Compliance, along with a team of four regional specialists, oversees all marketing activities linked to Switzerland. They have direct authority to halt campaigns, end affiliate relationships and, if necessary, deny access to players whose behaviour indicates harm. This operational independence ensures that commercial pressures never compromise our duty of care.
Common Questions Regarding Our Marketing Guidelines
In what way does My Empire Casino guarantee its marketing respects Swiss cultural norms?
We use a specialized Swiss market advisor who evaluates every major campaign for linguistic nuance, imagery and timing. All materials are presented in German, French and Italian, and we refrain from themes that could be seen as incompatible with Swiss values, such as excessive luxury displays or intense urgency. We never run promotions during nationally observed moments of remembrance, and we consult local calendars to ensure our advertising rhythm feels respectful rather than intrusive.
What is the outcome if an affiliate breaks the marketing rules?
Affiliates who break our code of conduct face immediate consequences. Our monitoring systems spot most infringements within 24 hours, and the partner is promptly notified. Minor, first‑time violations typically lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as directing to minors, using unapproved claims or concealing the commercial nature of the content, we end the agreement immediately and definitively revoke all commission rights. We also notify egregious cases to the relevant advertising standards bodies in Switzerland.
Do there exist specific rules for Swiss‑language influencer partnerships?
Influencer Content Requirements
Absolutely, influencer collaborations are subject to enhanced scrutiny. We require that any influencer working in the Swiss market proves that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content passes through our compliance team, and we retain the right to require edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.
Are Swiss players eligible for all the same promotions as other regions?
Swiss players benefit from a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.